Marla Launches Big, New Zillow Marketing Campaign

I have some exciting projects in development these days. One of the biggest deals that I can now announce is my new marketing campaign on Zillow.com. Zillow is one of the largest online real estate listing sites in America and is famous for their now controversial “Zestimate” estimates of home values. Without getting into the pros and cons of using Zillow or the accuracy of Zillow data, there is no disputing that the site gets tons of traffic in the Fallbrook area, generating close to 40,000 hits per month from buyers and sellers searching into 92028.

Zillow is a force to be reckoned with, so as part of my effort to be the “go-to technology agent” in the region, I’ve contracted to be a key & dominate “Premier Agent” for North County’s Fallbrook area. Essentially, I’ve locked-in 100% visibility on Zillow.com for the entire 92028 (Fallbrook) zip code for the coming year. Good news for you – both my buyers and sellers.

When buyers are looking for properties in 92028 zip, they can reach me instantly from each Zillow search result page 24/7. That means I’m reaching maximum numbers of active buyers looking in Fallbrook, one of my key areas of specialty.

But that’s not all. For my clients selling homes, as a “Premier Agent”, I am also able to offer absolute top visibility on every home that I list. Whenever a visitor searches for homes in the 92028 (Fallbrook) area, the default search results will show my listings among the top results. Each one of my designated “featured” homes gets rotated into a top tier display location for maximum visibility. This is very powerful and I’m pleased to be able to offer this additional level of visibility to those sellers that I represent. If you want me to tell you more about how how I can get your home ranked as a “Featured Listing” on Zillow, just contact me. — Marla Cruickshank

Published on Monday, January 3, 2011

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