1. Expert advice on your home’s current market value

We provide you with a highly detailed evaluation of current market conditions and an opinion of what buyers are likely to pay for your home. We always provide our best estimate of value to you. That’s a promise.

2. Marketing strategy

Today’s real estate market is vastly different than the market of a decade ago. Today’s buyer shops online and they often select their favorite homes before they ever call an agent. It’s this core fact that drives us in everything we do. We start online, building a selling strategy that  targets online buyers. We’ve developed a proprietary, integrated online messaging approach that targets buyers who visit major local, regional, and national online news and information websites. At the same time we maintain a high-touch, off-line strategy designed to personally reach influencers and professionals. We engage in a variety of in-person selling initiatives including outreach to local professionals, open houses, and social networking. During the listing period, we monitor progress and make strategy adjustments as needed. We leave no stone unturned, until your house is SOLD.

3. Staging and presentation consultation

Each home we sell is unique. And how we present your home will depend on a variety of factors. We are experts at objectively assessing your homes strengths and weaknesses. We can advise you on simple, easy ways to make your home more presentable. The goal, of course, is to sell your home for the highest possible price in the time frame your require.

4. Professionally prepared photos, ad copy and collateral material

Our goal is to deliver a marketing and selling package the makes your unique property irresistible to our projected target buyer. It starts with printed and online advertising materials featuring professionally produced photos and advertising copy. Once we’ve produced these core elements, we transition to making sure these photos and descriptions are incorporated into professionally produced marketing materials, ready for delivery both in print and online.

5. All listings submitted to the region’s Premier MLS system — CRMLS

We are proud members of the California Regional MLS system (CRMLS). CRMLS offers powerful best-in-class MLS tools and reach to industry professionals allowing us to present your home to professional agents throughout San Diego County, Riverside County, Orange County and beyond.

About California Regional Multiple Listing Service (CRMLS)
California Regional MLS is the nation’s largest subscriber-based MLS, dedicated to servicing over 100,000 real estate professionals from 41 Boards, Associations, and MLS associations (as of 9/22/22).

6. Ultra-wide public portal listing visibility (50+) through dozens of domestic public real estate portals including Redfin,   Zillow, Trulia,  Realtor.com, ReMax, Coldwell Banker, etc — in addition to coverage on major international real estate search sites.

We engage in a comprehensive and sophisticated online marketing program that’s more than just a listing in the local MLS. Our super-charged online marketing strategy offers you so much more. First, we are among the top Google marketers in our core market area. We are also a Zillow.com network* “Premier Agent” which gives us insight into how to deliver optimal results for our sellers. Plus, we boost our listings to 50+ national and international search portals (including top Chinese language portal – Juwai.com). Ask us about our specific strategy for your home.

*The Zillow network includes Yahoo and Trulia.

7. Bonus promotion via our two wholly-owned state-of-the-art regional web presences: 1. UpCountri.com and 2. FallbrookRealEstate.com

UpCountri.com is our wiz-bang real estate “home search,” online regional guide and integrated blog website. You’d be hard pressed to find a more comprehensive and professional online showcase for this region’s communities and properties. Let us put the reach and reputation of this site to work for you.

FallbrookRealEstate.com – Launched over 15 years ago with the belief that local Fallbrook area expertise was critical to delivering the highest quality real estate services to local buyers and sellers. Today, the goal remains the same — to deliver hyper-local Fallbrook real estate knowledge, state-of-the-art professional excellence, and total dedication to clients’ needs. We deliver results you can count on.

8. Quick response. Direct access to our team

We deliver service full-time to sellers and buyers. We respond promptly and personally to all buyer and buyer agent inquiries on our listed properties – often in just minutes using our 24 hour call center. And as a seller/client, you’ll enjoy prompt responses to all inquiries and concerns before, during and after the listing period. Service is our hallmark.

9. Superior negotiation and transaction management skills

Getting a buyer’s offer to purchase your home is just a critical first step. Once we do that, we transition to the goal of getting the deal to the finish line. We do this better than most by keeping the process moving on track, anticipating and heading off potential issues, and working through problems if they arise. We calmly manage the process, so you don’t have to and we don’t let up until your home is successfully SOLD. Find out what others say about how we close deals.

10. Total dedication to delivering results for you